Website Optimization

Search engines have a very particular way of understanding the content on your web page. When they look through or (crawl) a page, they are looking for consistent and well-organized content with a clearly defined purpose.

Optimizing your page structure involves understanding how a search engine interprets a web page and organizing the content on your page to better support the message you are sending to your readers. This includes re-organizing your heading structure, optimizing your URLs and redirecting any pages that no longer hold value.

A meta description must summarize your page’s content in a way that supports the purpose of your page, helps search engines understand your content, and compels searchers to choose you in the search results.

With our keyword and market research, we can write the best possible meta descriptions for your pages and track the success rates of those descriptions over time. This helps us to determine how to further optimize your content and helps us understand the intent searchers have when searching for the content you have to offer.

Image and media optimization can make or break an amazing website depending on the quality of the optimization. Your site needs to load quickly but also look fantastic. To accompany this paradox, search engines don’t see media as we see it. If your media is not correctly optimized, search engines will have no idea what the subject of the content is.

Our job is to find the perfect balance between media quality and page loading speeds. We also add the necessary descriptions on the back end of your site to help search engines translate the subject of your media content.

Studies show that 75% of users leave a site if it takes longer than 3 seconds to load. Loading speeds are also a major ranking factor when it comes to search engines. Along with media optimization, there are many factors that affect a website’s time to load.

We utilize advance speed testing tools to determine which of these factors are affecting your website loading speeds the most. We then approach an optimization method that reduces those load times while maintaining the quality of your website content.

Structured data markup is a “new” type of script added to the back end of your website that is utilized by search engines to quickly understand the subject and content of your page. While structured data types such as Schema have been available for some time now, only about 3% of websites across the web have implemented it.

We add Schema and structured data to each page on your site increasing its ability to be understood by search engines as well as the likelihood you will rank in the search results.

With Google’s rollout of “mobile first indexing,” it’s never been more important to ensure your websites mobile usability. Your sites ability to function on mobile has a direct correlation to its ability to rank well on both mobile and desktop searches.

Much of our optimization efforts are focused on structuring your site in a way that increases its mobile-friendliness. We also add another type of search engine script called AMP. Like schema, this script helps search engines understand the content on your site and increases your website loading speeds on mobile devices.